At Motives, we’re dedicated to empowering individuals in every single place to feel and look stunning from the within out, and giving individuals the chance to attain the approach to life they’ve all the time dreamed of. On-site consultants and wonder specialists, Liredell, lately interviewed Professional makeup artist Jatia Amour. Jatia combines Motives’ merchandise and instruments to create boutique experiences for her shoppers. She is breaking the boundaries of the sweetness business and continues to construct her unbreakable empire.
Let’s begin Girls’s Historical past Month with a bang by assembly this fearless girl!
How did you meet Motives?
I used to be launched to Motives twice. The primary time was ten years in the past when a hairstylist from Greensboro, North Carolina, contacted me through Fb and shared her love for these merchandise. I noticed Motives within the media and even a music video by considered one of my favourite artists and was intrigued by the standard of the product. Nevertheless, on the time I used to be nonetheless new to my artwork and had no confidence within the potential of a retail product. I have been watching this firm for years and all the time like what I see. I stated to myself, if given one other likelihood, I might fortunately introduce Motives to my shoppers. In 2020, a British colleague contacted me once more by way of social media and requested if I used to be desirous about studying extra about Motives. I replied, “I already know the motive. I am obsessed! How can I get it?”
What made you wish to be taught extra and align with Motives Cosmetics?
I’ve been observing Motives for a very long time and the standard of the merchandise has by no means declined, the corporate is all the time updated with traits and makes use of prime quality elements. I like providing the individuality of Motives to my shoppers. Additionally, individuality has all the time been necessary to me. I don’t wish to speak about the identical issues as different make-up artists and influencers. I additionally don’t need my clients to be overwhelmed by sending them to shops that promote them “the subsequent factor” as a substitute of prioritizing what they want.
How do you utilize coaching and actions to construct perception to drive success?
Schooling has all the time been my first precedence in growing my inventive abilities. After I skilled the standard of free schooling that Motives supplies to its skilled companions, I used to be impressed. Should you’ve ever invested in a grasp class, you recognize that your schooling as an artist typically forces you to sacrifice different issues. Should you’re not rising on the fee you need, it may be irritating and have an effect on your confidence. Schooling is embedded in our firm tradition and is one thing given to you. I want I had understood the worth of that as a younger artist. Now, I take advantage of our schooling to attach with the artists and shoppers I mentor. It provides worth to my expertise as an artist and trainer.
In what methods has integrating Motives into your small business modified you?
Motives has revolutionized my enterprise and given me my time again. I can do business from home whereas making a boutique model ambiance. It offers me the time I would like with my household and the flexibility to regulate my setting. The corporate affords superb advertising instruments that I take advantage of to advertise my model whereas saving time and vitality. The coaching I acquired by way of Motives helped me outline my goal group and private mission. That’s “empowering girls by way of magnificence and self-care.” I’m now doing extra one on one classes, private procuring and customized blended classes. Most of my shoppers are busy mothers and enterprise house owners like me who need assistance making time for themselves and their magnificence routine. Motives offers me the instruments to serve them and makes my time with my shoppers that rather more particular. Moreover, Motives has supplied me with a community of people that actually care about serving to me develop as an artist and enterprise proprietor. Our firm has no competitors, which is really distinctive within the magnificence business.
What do you suppose is one of the best ways to develop your small business?
Discover people who find themselves obsessed with serving to others. For me, it is not simply concerning the enterprise or my private objectives. I wish to fill an ignored want within the magnificence business, so I’m very cautious about who I select to affix my crew. Do you like individuals? Are you pleasant? Are you keen to be taught? These are the issues I search for first, adopted by a ardour for artwork.
What are you most enthusiastic about concerning your long-term objectives?
Motives opened my eyes to so many new potentialities! I’ve been blessed to encompass myself with individuals who have helped me develop as an individual and artist. Their affect helped strengthen my religion in some main areas. This yr I’ll proceed my research, which has been my aim for a few years. I’m impressed by the individuals round me and I can’t put it off any longer. I now run a web based group referred to as Mother Moguls that gives providers to mothers. It is humorous as a result of I am an excellent introvert and used to barely speak to individuals. Motivation helped me overcome my fears and begin turning into the girl I used to be meant to be.
Behind the Scenes of Jatia
Desire a behind-the-scenes take a look at Jatia’s enterprise? check out this video Insider info! On Small Enterprise Saturday, we spotlight the small companies behind the Motives model. Jatia Amour’s enterprise, Appears by Jatia Amour, LLC, is devoted to offering options for on a regular basis girls by way of magnificence and skincare. She grew up in New York with a love for all issues stunning, which sparked her ardour for the sweetness and style business. She started her profession as knowledgeable make-up artist in 2010 whereas dwelling abroad.
As a navy partner and a touring freelance make-up artist, she enjoys serving shoppers of all ages and cultures. Jatia prides herself on having the ability to choose skincare merchandise that swimsuit her shoppers’ distinctive wants, in addition to customized blended foundations that swimsuit their common pores and skin tones. She has the flexibility to alter make-up kinds to customise the expertise, letting every consumer know they’re particular.
Partnering with the Motives magnificence model permits her to supply the next degree of service to her shoppers with “the very best high quality cosmetics and skincare merchandise within the business.” It additionally permits her to supply in-person and digital providers, corresponding to make-up classes and private procuring.
I completely love studying our personal magnificence consultants’ tales as a result of it offers me motivation! Keep tuned as we share extra interviews that push the boundaries of magnificence all through the season.
